Explainer Video Production Process

Before coming in to record your concept, check out the production process to know what to expect and how to prepare.

What You Do

1. Prepare Your Content

Before coming to us with a video idea, we encourage you to prepare some background content first. Know who your intended audience is and what it is exactly that you want them to know from the video. Also, consider what is going to be the best way to convey the concept you have in your head.

What You Do

2. Give Your Presentation

When you’re ready to come in to present your concept to our team, we suggest having PowerPoint slides or sketches of your ideas. We will record audio of you explaining the concept and a screen capture of your visual aids for us to refer to later. During the recording, simply walk through your project and draw, or annotate, as you feel necessary.

What We Do

3. Create Script and Storyboard

Based on the presentation you give us, we will create a script for a voice over explaining the concept. Accompanying graphics will be created based on your PowerPoints, annotations, and/or sketches. We will send both the script and graphics over for your approval.

What We Do

4. Production Magic

After receiving your approval, our team will move on to animating the graphics and recording a professional voice over to bring the concept to life. There will be another opportunity for you to provide notes before we deliver you the final product using any format of your choice (e.g. Vimeo, YouTube, a link, or file).


Explainer Video Examples

Pharmacogenomics Clinic Overview

This “whiteboard style” explainer video uses hand-drawn elements to make the complex subject matter more approachable and easier to understand. The video is shown to people visiting the outpatient pharmacogenomics consultation clinic to let them know what they can expect.


Immunotherapy Research Project

This video uses a simple graphical style that can be produced more quickly and inexpensively. The goal with this video was to give a brief overview of the current state of leukemia treatment and to explain the impact of current UF research on improving patient outcomes.